A V, Sekhar; PRABU, M. The effects of Product Development, Product Promotion & Product Innovation initiatives on the product life-cycles. International Journal for Innovation Education and Research, Dhaka, Bangladesh, v. 9, n. 3, p. 157–167, 2021. DOI: 10.31686/ijier.vol9.iss3.2983. Disponível em: https://scholarsjournal.net/index.php/ijier/article/view/2983.. Acesso em: 18 may. 2024.