M. Dornelles and S. Crispim, “Brand value in times of crisis: brand and market value, revenue and profit of companies with the most valuable global brands during and in the post crisis of 2008”., Int J Innov Educ Res, vol. 8, no. 1, pp. 285–298, Jan. 2020, doi: 10.31686/ijier.vol8.iss1.2159.