TARDIN, Matheus; PELISSARI, Anderson Soncini. The influence of eWOM valence on brand equity dimensions and on purchase intention. International Journal for Innovation Education and Research, Dhaka, Bangladesh, v. 9, n. 8, p. 407–423, 2021. DOI: 10.31686/ijier.vol9.iss8.3309. Disponível em: https://scholarsjournal.net/index.php/ijier/article/view/3309.. Acesso em: 29 apr. 2024.