Tardin, Matheus, and Anderson Soncini Pelissari. “The Influence of EWOM Valence on Brand Equity Dimensions and on Purchase Intention”. International Journal for Innovation Education and Research 9, no. 8 (August 1, 2021): 407–423. Accessed April 29, 2024. https://scholarsjournal.net/index.php/ijier/article/view/3309.