An Overview of Moderating Effect of Familiarity on Tourism Resources and Future Behavioural Intentions
A Study on Domestic Tourists Visiting Ningxia, China
DOI:
https://doi.org/10.31686/ijier.vol6.iss6.1078Keywords:
Destination Attributes, Tourism Resources, Destination Familiarity, Future Behavioural Intentions, Domestic Tourists, Ningxia ChinaAbstract
Tourism resources is one of the most important destination attributes which helps to create an image for the destination and attract the tourists. This study aims to investigate how the domestic tourists visiting Ningxia evaluates Ningxia’s destination attributes (Tourism Resources) and how their evaluation future behavioural intentions, that is, their intention to recommend and to revisit Ningxia. The study will also investigate how destination familiarity moderates the relationship of destination attributes evaluations and future behavioural intentions. In the current study, the researchers reviewed the literatures in order to explore domestic tourists’ travelling behaviour, experiences, and some extensive discussions on their satisfaction level. The researchers have conducted a general search for tourists’ behaviour, and more specifically on moderating role destination familiarity on future behavioural intentions. This study made the contribution towards body of knowledge by reviewing previous literatures related to the evaluation of destination attributes. The study revealed that, when tourists choose a place to visit, they are attracted by destination attributes, more specifically by tourism related resources in the destination.
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Yang, W., Wang, D., & Chen, G. (2011). Reconstruction strategies after the Wenchuan earthquake in Sichuan, China. Tourism Management, 32(4), 949-956.
Zhang, H. Q., Guillet, B. D., & Gao, W. (2012). What determines multinational hotel groups’ locational investment choice in China?. International Journal of Hospitality Management, 31(2), 350-359.
Avraham, E. (2015). Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings. Tourism Management, 47, 224-232.
Baloglu, S. (2001). Image variations of Turkey by familiarity index: informational and experiential dimensions. Tourism management, 22(2), 127-133.
Bao, J., & Ma, L. J. (2011). Tourism geography in China, 1978-2008: Whence, what and whither? Progress in Human Geography, 35(1), 3-20.
Bettman, J. R., & Park, C. W. (1980). Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis. Journal of consumer research, 7(3), 234-248.
Echtner, C. M., & Ritchie, J. R. B. (1991). The meaning and measurement of destination images. Journal of Travel Studies, 2(2), 2– 12.
Eugenio-Martin, J. L., & Campos-Soria, J. A. (2014). Economic crisis and tourism expenditure cutback decision. Annals of Tourism Research, 44, 53-73.
Gladney, D. (1998), Ethnic Identity in China: The Making of a Muslim Minority Nationality, New York: Harcourt Brace College Publishers.
Goh, C., Li, H., & Zhang, Q. (2015). Achieving balanced regional development in China: is domestic or international tourism more efficacious?. Tourism Economics, 21(2), 369-386.
Herington, C., Merrilees, B., & Wilkins, H. (2013). Preferences for destination attributes: Differences between short and long breaks. Journal of Vacation Marketing, 19(2), 149-163.
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Oxon: Routledge.
Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33.
Hosie, P., & Pforr, C. (2016). Human resource development: Proactive preparation to manage crises. In Crisis Management in the Tourism Industry (pp. 93-108). Routledge.
Jiang, Y., & Ritchie, B. W. (2017). Disaster collaboration in tourism: Motives, impediments and success factors. Journal of Hospitality and Tourism Management, 31, 70-82.
Kim, K., Hallab, Z., & Kim, J. N. (2012). The moderating effect of travel experience in a destination on the relationship between the destination image and the intention to revisit. Journal of Hospitality Marketing & Management, 21(5), 486-505.
Kuo, N. T., Chang, K. C., Cheng, Y. S., & Lin, J. C. (2016). Effects of tour guide interpretation and tourist satisfaction on destination loyalty in Taiwan’s Kinmen Battlefield Tourism: perceived playfulness and perceived flow as moderators. Journal of Travel & Tourism Marketing, 33(1), 103-122.
Luo, J. M., Qiu, H., & Lam, C. F. (2016). Urbanization impacts on regional tourism development: a case study in China. Current Issues in Tourism, 19(3), 282-295.
Luo, Q., & Zhai, X. (2017). “I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott. Tourism Management, 62, 159-172.
Maestro, R. M. H., Gallego, P. A. M., & Requejo, L. S. (2007). The moderating role of familiarity in rural tourism in Spain. Tourism Management, 28(4), 951-964.
Mahadevan, R., Amir, H., & Nugroho, A. (2017). How Pro-Poor and Income Equitable Are Tourism Taxation Policies in a Developing Country? Evidence from a Computable General Equilibrium Model. Journal of Travel Research, 56(3), 334-346.
Martin, D., O'neill, M., Hubbard, S., & Palmer, A. (2008). The role of emotion in explaining consumer satisfaction and future behavioural intention. Journal of Services Marketing, 22(3), 224-236.
Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21-27.
Molokomme, M., Tsoanamatsie, N., Karuaihe, S., Mashile, L., & Nhemachena, C. (2016). The contribution of the tourism industry to the local economy. London: Cambridge Scholars.
Nadeau, J., Heslop, L., O’Reilly, N., & Luk, P. (2008). Destination in a country image context. Annals of tourism Research, 35(1), 84-106.
Nair, R. B., & Ramachandran, J. (2016). Determinants of Domestic Tourism Growth in India. SDMIMD Journal of Management, 7(1), 49-55.
Okello, M. M., Kenana, L., & Kieti, D. (2012). Factors influencing domestic tourism for urban and semiurban populations around Nairobi National Park, Kenya. Tourism analysis, 17(1), 79-89.
Patwary, A. K., & Omar, H. (2016). An Overview of Consumer Complaining Behavior and the Choice of Complaint Channels in Service Industry. International Journal of Business and Technopreneurship, 6(2).
Patwary, A. K., & Rashid, B. (2016). The impacts of hospitality services on visit experience and future visit intention of student travelers. International Journal of Business and Technopreneurship, 6(8), 107-125.
Phillips, W. J., Wolfe, K., Hodur, N., & Leistritz, F. L. (2013). Tourist word of mouth and revisit intentions to rural tourism destinations: A case of North Dakota, USA. International Journal of Tourism Research, 15(1), 93-104.
Qian, L., Wang, Y. M., & Wu, W. J. (2012). The Differences and Changes of Provincial Tourism Development in China. Tourism Tribune/Lvyou Xuekan, 27(1).
Ranjbarian, B., & Pool, J. K. (2015). The impact of perceived quality and value on tourists’ satisfaction and intention to revisit Nowshahr city of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103-117.
Ritchie, B. W., Crotts, J. C., Zehrer, A., & Volsky, G. T. (2014). Understanding the effects of a tourism crisis: the impact of the BP oil spill on regional lodging demand. Journal of Travel Research, 53(1), 12-25.
Rogerson, C. M., & Visser, G. (2011). African tourism geographies: existing paths and new directions. Tijdschrift voor economische en sociale geografie, 102(3), 251-259.
Sharifpour, M., Walters, G., Ritchie, B. W., & Winter, C. (2014). Investigating the role of prior knowledge in tourist decision making: A structural equation model of risk perceptions and information search. Journal of Travel Research, 53(3), 307-322. (4), 815-824.
Sirakaya-Turk, E., Ekinci, Y., & Martin, D. (2015). The efficacy of shopping value in predicting destination loyalty. Journal of Business Research, 68(9), 1878-1885.
Tan, W. K., & Chang, Y. G. (2016). Place Familiarity and Attachment: Moderators of the Relationship between Readers’ Credibility Assessment of a Travel Blog and Review Acceptance. Journal of Travel & Tourism Marketing, 33(4), 453-470.
Tan, W. K., & Wu, C. E. (2016). An investigation of the relationships among destination familiarity, destination image and future visit intention. Journal of Destination Marketing & Management, 5(3), 214-226.
UNWTO (2017). 2016 Annual Report. UNWTO: Madrid.
Weaver, D. B. (2012). Organic, incremental and induced paths to sustainable mass tourism convergence. Tourism Management, 33(5), 1030-1037.
Yang, W., Wang, D., & Chen, G. (2011). Reconstruction strategies after the Wenchuan earthquake in Sichuan, China. Tourism Management, 32(4), 949-956.
Zhang, H. Q., Guillet, B. D., & Gao, W. (2012). What determines multinational hotel groups’ locational investment choice in China?. International Journal of Hospitality Management, 31(2), 350-359.
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2018-06-01
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Li, L., Rashid, B., & Tahir, S. (2018). An Overview of Moderating Effect of Familiarity on Tourism Resources and Future Behavioural Intentions: A Study on Domestic Tourists Visiting Ningxia, China. International Journal for Innovation Education and Research, 6(6), 124-131. https://doi.org/10.31686/ijier.vol6.iss6.1078
