Relationship among quality management practices, innovation and competitive advantage in manufacturing companies certified with ISO 9001 in Brazil

John Lennon Andrade de Oliveira; Veruschka Franca; Jérsica Florindo de Araújo Barros

doi:10.31686/ijier.vol8.iss7.2476

Authors

John Lennon Andrade de Oliveira
Veruschka Franca UFS
Jérsica Florindo de Araújo Barros

DOI:

https://doi.org/10.31686/ijier.vol8.iss7.2476

Keywords:

Competitiveness, Total quality management, ISO 9001, Process Innovation, Product Innovation, TQM

Abstract

The objective of this study was to investigate the relationship among quality management practices, product and process innovation and competitive advantage in manufacturing companies certified with ISO 9001 in Brazil, using the model proposed by Kafetzopoulos, Gotzamani, and Gkana (2015). The study can be classified as descriptive, with data collection carried out by survey and quantitative approach with structural equation modelling. The results showed the model adopted has quality to measure the proposed relations, in addition to support the hypothesis previously defined. The conclusion of the study indicates the results contribution to the studies on the theme, the quality management practices have a positive and significant relationship with both types of innovation investigated, and the respective constructs of innovation have positive and significant relationships with competitive advantage.

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Author Biographies

John Lennon Andrade de Oliveira

Graduate Program in Administration, Federal University of Sergipe

Brazil, Sergipe, Aracaju, Farolândia, Augusto Franco, Rua B5, nº 190 CEP (49.031-063), phone (+55-79-99987-0901)
Jérsica Florindo de Araújo Barros

Graduate Program in Administration, Federal University of Sergipe

Brazil, Bahia, Paulo Afonso, Rua Elizabeth Alves, nº 75, Vila Nobre

CEP (48.608-558), phone (+55-75-98826-6697),

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