Shopping Centers and Confrontation with Product Life Cycle

Fernando Garrefa; Heliana Comin Vargas; Valeika Carminati

doi:10.31686/ijier.vol8.iss11.2794

Authors

Fernando Garrefa Federal University of Uberlândia
Heliana Comin Vargas University of São Paulo, São Paulo, Brazil.
Valeika Carminati Faculty Uniessa, Uberlândia, Brazil.

DOI:

https://doi.org/10.31686/ijier.vol8.iss11.2794

Keywords:

Shopping center, Consumption, Product lifecycle

Abstract

This article presents initially the evolution of the shopping center as a product, from its starting configuration as a supply center focused on territorial planning to its configuration as a real estate product. Thus was observed that the product’s condition took it to a confrontation with a cycle, laid out in phases that go from introduction to decline. In this case, cycle confrontation will not free ventures from entering the phase of decline, implying in great impacts on cities and their inhabitants, as well as on the several agents involved with this type of enterprise. Therefore, the work points out a concern with relation to the types of ventures that will be developed which cannot be exempted from a holistic view of urban economy.

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Author Biographies

Fernando Garrefa, Federal University of Uberlândia

Associate Professor, Faculty of Architecture and Urbanism and Design
Heliana Comin Vargas, University of São Paulo, São Paulo, Brazil.

Professor, Faculty of Architecture and Urbanism
Valeika Carminati, Faculty Uniessa, Uberlândia, Brazil.

University Teacher, Faculty of Architecture

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