Lebanese media and the dilemma of paywalls

Dima Danawi

doi:10.31686/ijier.vol11.iss2.4055

Authors

Dima Danawi

University of Balamand

https://orcid.org/0000-0002-8752-3802

DOI:

https://doi.org/10.31686/ijier.vol11.iss2.4055

Keywords:

paywall, media

Abstract

The dilemma of paywalls* is a worldwide debate. In fact, implementing a paywall can make the website and hence the media very prosperous. But also implementing a paywall could affect the way and the means that connect you to your audience.
Therefore, once putting in a gateway, management and decision makers should make sure they absolutely trust the impact the paywall will have on their operations, as the stakes at play are even more dangerous than they might realize.
Experts advise that there are three conditions that a media institution must meet before adding a paywall. Lebanon’s media has its own specificity in this regard, and we herein describe the obstacles to the success of any paywall on media institutions in Lebanon.

Author Biography

Dima Danawi, University of Balamand

DPhil student at Saint Joseph University, Beirut, in Infocom, Social Science Department, third year; Topic of research: Journalists in Lebanon in the digital era, trajectories, and conversions.
Lecturer at the University of Balamand, MASS COM department, main campus (Koura).

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