The Role Of Competitive Strategies On Performance Of Kenya State Corporations
DOI:
https://doi.org/10.31686/ijier.vol3.iss12.487Abstract
Competitive strategies are important determinant of performance of State Corporations in Kenya. The main objective of the study was to determine the role of organizational autonomy and strategic positioning in the relationship between competitive strategies and performance of Kenyan State Corporations. This study was guided by positivist philosophy. The study adopted a descriptive cross-sectional census survey on a population of 187 Kenyan state corporations across the public sector. The study used both primary and secondary data. Primary data was collected by questionnaires which were administered to the Chief Executive Officers of the State Corporations. Data analysis entailed both descriptive and inferential statistics. The results indicated moderate mean score for cost leadership an indication that cost leadership was rated by the respondents as being inadequate for the Kenyan State Corporations. The corporations that emphasized efficiency had the highest mean score followed by the organizations emphasizing on time management. The study concluded that competitive strategies had a great influence on performance.
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