The influence of advertising on the circular economy and its sustainable and innovative parameters

Janaína  Galdino de Barros; Karolina Mayara Maggi Alves de Azevedo

doi:10.31686/ijier.vol10.iss6.3775

Authors

Janaína Galdino de Barros Federal University of Alagoas https://orcid.org/0000-0002-3830-8110
Karolina Mayara Maggi Alves de Azevedo Universidade Tiradentes

DOI:

https://doi.org/10.31686/ijier.vol10.iss6.3775

Keywords:

Circular economy, Sustainability, Conscious consumption, Publicity

Abstract

The present article aims to evaluate which are the influencing factors that may connect publicity with the circular economy model. Therefore, a bibliographical and netnographic research was carried out. After a large market research, we saw that this new model is growing around the world as the basis for the future of the industry. Mainly because it can combine the interests of industries, consumers and the environment. Helping in the development of new technology towards innovation and sustainability. As publicity is a fundamental tool in the business communication process, it is important for professionals to start adapting and understanding their role in this new emerging world.

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Author Biographies

Janaína Galdino de Barros, Federal University of Alagoas

Assistant Professor, Social Communication, Public Relations
Karolina Mayara Maggi Alves de Azevedo, Universidade Tiradentes

Bachelor in Advertising and Publicity

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