Government Guidance Strategies for the Development of Micro-enterprises
DOI:
https://doi.org/10.31686/ijier.vol4.iss1.506Abstract
The purpose of this study is to identify the different strategies employed by micro- enterprises supporting by the government funding with different developmental stage of industrial life cycles. This paper used a multiple-cases study method and selected 48 cases micro-enterprises to analyse the developmental phases of these firms. From the results, we find that micro-enterprises tend to need government guidance in five respects at their different growth stages: product packaging, design and promotion; introduction of external resources; commercial community operation; new products/services delivery; and objective-oriented marketing.
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