Application of quantitative methods in the generation of innovation and creativity

Abstract

SMEs need to develop approaches to innovation, with defined directions for developing processes based on innovation structures, and integrated with the innovation management approach. Few authors have discussed the measurement and development of scales applied in the area of administration, which provide the preliminary steps for validating measurement scales. What procedures are required to carry out the validation of scales and which constructs measure innovation and creativity? The method adopted in this theoretical essay was that of content analysis. The general objective of this work was to carry out a theoretical-conceptual study of the quantitative method in the measurement of innovation and creativity; and, as specific objectives, 1) to characterize the theoretical-conceptual evolution of a valid quantitative method for measuring innovation and creativity; 2) to develop concepts of ways to validate the quantitative methods used in the academic work on innovation and creativity; and to present constructs that would indicate the presence of innovation and creativity for the generation of modeling. To tackle the problem, the following question is proposed: how can innovation and creativity be validly measured? To answer this question, we first carried out a theoretical-conceptual review of the existing literature. We then used the review to conceptualize innovation and creativity, search for the main instruments to measure innovation and creativity, and set out the steps needed to validate a measurement scale for them. This work is directed to researchers in the area of ​​measurement and the development of scales.