Use of association rules to perform the mining of a marketing database commercial
DOI:
https://doi.org/10.31686/ijier.vol9.iss4.3033Keywords:
Data Mining, Standards, Commercial marketingAbstract
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding. of your sales. First, a bibliographic survey on data mining and its tasks was carried out. Soon the sales made and their respective products were examined. Finally, marketing standards were presented according to the data analyzed, in order to assist the organizational management and marketing of the examined company.
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Copyright (c) 2021 Priscilla Leão de Lima, Richardyson Nobrega da Fonseca, Rilmar Pereira Gomes, David Barbosa de Alencar
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Accepted 2021-03-22
Published 2021-04-01
