Participatory Strategic Planning in a Public University
DOI:
https://doi.org/10.31686/ijier.vol3.iss1.307Abstract
The experiences of participatory strategic planning are still restricted in the public sector. There are few studies about it concerning public universities. Onward this belief, came the idea of creating a participatory strategic planning methodology appropriate for a Public University. The objective is to show how it was developed and implemented across the University. Initially was defined some concepts required to understand the methodology, and then presented how the method was developed and applied. Also shows the adjustments made in order to the make planning proper to a public university context
Downloads
References
CAVALCANTI, F. A. Participatory Strategic Planning: design, implementation and strategies control. Senac
Publisher: São Paulo, 2008.
FEDERAL UNIVERSITY OF GOIÁS. available at : Accessed 20 August 2014.
KAPLAN, R. S., NORTON, D. P. The Balanced Scorecard: Translating Strategy into Action. 1996. DOI: https://doi.org/10.2307/41165876
MATTAR, F. N. Marketing Research: methodology and planning. v.1, São Paulo: Atlas,1996.
MINTZBERG,H. Patterns in strategy formation. Management Science, v. 24, n. 9, 1978. DOI: https://doi.org/10.1287/mnsc.24.9.934
REZENDE, D. A. Public or private: strategic planning guide for projects in Government or business
organizations. São Paulo: Atlas, 2011.
SOUZA, E. Q. Proposal for a model of strategic management implementation in public organizations with the
integrated use of the Balanced Scorecard and Matrix Government: a case in the Ministry of Health. (Masters'
Thesis) Federal University of Bahia, Salvador: 2008.
Downloads
Published
Issue
Section
License
Copyright (c) 2015 Isabela Papalardo, Maria Tereza Tomé de Godoy, VinÃcius Sobreira Braga
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
How to Cite
