How the Management of The Trophic Cascade Determines Innovation? 141 68

Abstract

Large corporations form transnational corporations that, despite working in different countries with specific legal and cultural requirements, have consolidated global management strategies, seeking to operate with maximum efficiency in different economic scenarios. In recent years, there has been a massive proliferation of international companies, most of them located in wealth and industrialized countries, which controll their foreign affiliates. In the current context of globalization, these companies have great influence on the economy, as they interfere with governments and local business relations. Comparing this situation with the multilevel biological trophic pyramid, these companies have a direct and /or indirect impact on other levels, and it equilibrium is directly dependent on the movements taken independently by the different levels. In the competitive marketplace, a large company at the top of the pyramid can change this competitive environment and influence or alter the survival of other trophic levels, due to its economic power and high predatory potential. A more aggressive predator (located at a higher trophic level), despite its low mobility and low innovation capacity, can dominate the environment and extinguish a lower trophic level, with less economic power or less commercial representativeness, which in many cases have excellent innovative capacity. In that case, the whole chain will become unbalanced. The objective of this work is to present a conceptual analysis model to try to scan the corporate chain through the trophic pyramid and its influence on the results, in order to identify improvements and new opportunities for innovation.