Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas
DOI:
https://doi.org/10.31686/ijier.vol7.iss11.1882Keywords:
strategic planning, small business, action plan, production engineeringAbstract
This paper aims to present the application of strategic planning for small companies and the tools that help their development in the context of production engineering. Since strategic planning and tools such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business environment, especially in the current economic situation, where companies need to have a differential to stay in a highly competitive market. competitive. This makes the use of methods and tools indispensable, as it is through them that the company can clearly and objectively gain insight into its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined strategies ensuring greater productivity.
References
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[2] BARNEY, J. B .; HESTERLY, W. S. Strategic management and competitive advantage: concepts and cases. Upper Saddle River, NJ: Pearson / Prentice Hall, 2011.
[3] RABBIT, J.M .; SOUZA, M.C.A.F. (1999). The importance of strategic planning for small businesses. In: IV Brazilian Congress of Strategic Cost Management. Sao Paulo-SP.
[4] WOLF, Renato Nogueirol. Production Management - São Paulo: Érica, 2010.
[5] LONGENECKER, Justin G; et al. Small Business Administration. Oxibridge Language Center - Sao Paulo: Cengage Learning, 2013.
[6] LUCINDA, Marco Antonio. Quality: fundamentals and practices for the undergraduate course. Rio de Janeiro: Brasport, 2010.
[7] MARSHAL JUNIOR, ISNARD; et al. Quality management and processes. Rio de Janeiro: Publisher FGV, 2012.
[8] MÜLLER, Cláudio José. Strategic planning, indicators and processes: a necessary integration - São Paulo: Atlas, 2014.
[9] NAKAMURA, M. M .; ESCRIVÃO FILHO, E. (1998). Business strategy for small and medium enterprises: a case study. In: XVIII National Meeting of Production Engineering. Anais, Niteroi, Rio de Janeiro / RJ.
[10] NEUMANN, Clovis; SCALICE, Régis Kovacs. Factory Design and Layout. Rio de Janeiro. 2015
[11] OLIVEIRA, Djalma de Pinho Rebouças from. Strategic planning: concepts, methodology and practices - 32. ed. - Sao Paulo: Atlas 2014.
[12] PEREIRA, Mauricio Fernandes. Strategic planning: theories, models and processes - São Paulo: Atlas, 2010.
[13] SILVA JUNIOR, A. B. Organizational networks as intangible assets in business management development. In: ZANINI, M. Tulio (Org.). Integrated management of intangible assets. Rio de Janeiro: Ed. Qualitymark, 2008.
[14] TUBINO, Dalvino Ferrari. Production planning and control: theory and practice. - 3rd ed. - Sao Paulo: Atlas, 2017.
[15] Wright, Peter; KROLL, Mark J .; PARNELL, John. Strategic administration: concepts. Celso A. Rimoli, Lenita R. Esteves. -1 ed. - 12 reprinted - Sao Paulo: Atlas, 2011.
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2019-11-01
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Copyright (c) 2019 Paloma Paiva de Lima, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches
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How to Cite
Paiva de Lima, P., Barbosa de Alencar, D., Tregue Costa, A. P., & Estanislau Sanches, A. (2019). Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas. International Journal for Innovation Education and Research, 7(11), 291-300. https://doi.org/10.31686/ijier.vol7.iss11.1882
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