Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas
DOI:
https://doi.org/10.31686/ijier.vol7.iss11.1882Keywords:
strategic planning, small business, action plan, production engineeringAbstract
This paper aims to present the application of strategic planning for small companies and the tools that help their development in the context of production engineering. Since strategic planning and tools such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business environment, especially in the current economic situation, where companies need to have a differential to stay in a highly competitive market. competitive. This makes the use of methods and tools indispensable, as it is through them that the company can clearly and objectively gain insight into its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined strategies ensuring greater productivity.
References
[1] ANDRADE, Arnaldo Rosa de. Strategic planning: formulation, implementation and control. Sao Paulo: Atlas, 2012.
[2] BARNEY, J. B .; HESTERLY, W. S. Strategic management and competitive advantage: concepts and cases. Upper Saddle River, NJ: Pearson / Prentice Hall, 2011.
[3] RABBIT, J.M .; SOUZA, M.C.A.F. (1999). The importance of strategic planning for small businesses. In: IV Brazilian Congress of Strategic Cost Management. Sao Paulo-SP.
[4] WOLF, Renato Nogueirol. Production Management - São Paulo: Érica, 2010.
[5] LONGENECKER, Justin G; et al. Small Business Administration. Oxibridge Language Center - Sao Paulo: Cengage Learning, 2013.
[6] LUCINDA, Marco Antonio. Quality: fundamentals and practices for the undergraduate course. Rio de Janeiro: Brasport, 2010.
[7] MARSHAL JUNIOR, ISNARD; et al. Quality management and processes. Rio de Janeiro: Publisher FGV, 2012.
[8] MÜLLER, Cláudio José. Strategic planning, indicators and processes: a necessary integration - São Paulo: Atlas, 2014.
[9] NAKAMURA, M. M .; ESCRIVÃO FILHO, E. (1998). Business strategy for small and medium enterprises: a case study. In: XVIII National Meeting of Production Engineering. Anais, Niteroi, Rio de Janeiro / RJ.
[10] NEUMANN, Clovis; SCALICE, Régis Kovacs. Factory Design and Layout. Rio de Janeiro. 2015
[11] OLIVEIRA, Djalma de Pinho Rebouças from. Strategic planning: concepts, methodology and practices - 32. ed. - Sao Paulo: Atlas 2014.
[12] PEREIRA, Mauricio Fernandes. Strategic planning: theories, models and processes - São Paulo: Atlas, 2010.
[13] SILVA JUNIOR, A. B. Organizational networks as intangible assets in business management development. In: ZANINI, M. Tulio (Org.). Integrated management of intangible assets. Rio de Janeiro: Ed. Qualitymark, 2008.
[14] TUBINO, Dalvino Ferrari. Production planning and control: theory and practice. - 3rd ed. - Sao Paulo: Atlas, 2017.
[15] Wright, Peter; KROLL, Mark J .; PARNELL, John. Strategic administration: concepts. Celso A. Rimoli, Lenita R. Esteves. -1 ed. - 12 reprinted - Sao Paulo: Atlas, 2011.
[2] BARNEY, J. B .; HESTERLY, W. S. Strategic management and competitive advantage: concepts and cases. Upper Saddle River, NJ: Pearson / Prentice Hall, 2011.
[3] RABBIT, J.M .; SOUZA, M.C.A.F. (1999). The importance of strategic planning for small businesses. In: IV Brazilian Congress of Strategic Cost Management. Sao Paulo-SP.
[4] WOLF, Renato Nogueirol. Production Management - São Paulo: Érica, 2010.
[5] LONGENECKER, Justin G; et al. Small Business Administration. Oxibridge Language Center - Sao Paulo: Cengage Learning, 2013.
[6] LUCINDA, Marco Antonio. Quality: fundamentals and practices for the undergraduate course. Rio de Janeiro: Brasport, 2010.
[7] MARSHAL JUNIOR, ISNARD; et al. Quality management and processes. Rio de Janeiro: Publisher FGV, 2012.
[8] MÜLLER, Cláudio José. Strategic planning, indicators and processes: a necessary integration - São Paulo: Atlas, 2014.
[9] NAKAMURA, M. M .; ESCRIVÃO FILHO, E. (1998). Business strategy for small and medium enterprises: a case study. In: XVIII National Meeting of Production Engineering. Anais, Niteroi, Rio de Janeiro / RJ.
[10] NEUMANN, Clovis; SCALICE, Régis Kovacs. Factory Design and Layout. Rio de Janeiro. 2015
[11] OLIVEIRA, Djalma de Pinho Rebouças from. Strategic planning: concepts, methodology and practices - 32. ed. - Sao Paulo: Atlas 2014.
[12] PEREIRA, Mauricio Fernandes. Strategic planning: theories, models and processes - São Paulo: Atlas, 2010.
[13] SILVA JUNIOR, A. B. Organizational networks as intangible assets in business management development. In: ZANINI, M. Tulio (Org.). Integrated management of intangible assets. Rio de Janeiro: Ed. Qualitymark, 2008.
[14] TUBINO, Dalvino Ferrari. Production planning and control: theory and practice. - 3rd ed. - Sao Paulo: Atlas, 2017.
[15] Wright, Peter; KROLL, Mark J .; PARNELL, John. Strategic administration: concepts. Celso A. Rimoli, Lenita R. Esteves. -1 ed. - 12 reprinted - Sao Paulo: Atlas, 2011.
Downloads
Published
2019-11-01
Issue
Section
Journal Articles
License
Copyright (c) 2019 Paloma Paiva de Lima, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
How to Cite
Paiva de Lima, P., Barbosa de Alencar, D., Tregue Costa, A. P., & Estanislau Sanches, A. (2019). Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas. International Journal for Innovation Education and Research, 7(11), 291-300. https://doi.org/10.31686/ijier.vol7.iss11.1882
Most read articles by the same author(s)
- Diógenes Quéops de Jesus Guimarães Suzuki, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Manoel Henrique Reis Nascimento, Optimization of the Perfumery Industry Production Process with the Replacement of Raw Material , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Hemerson Allan Silva de Moraes, Bruno Pereira Gonçalves, Aline Mary Moreira de Melo, Jean Mark Lobo de Oliveira, David Barbosa de Alencar, Intelligent Automation System in Asset Safety Using Household , International Journal for Innovation Education and Research: Vol. 8 No. 4 (2020): International Journal for Innovation Education and Research
- Tamires Lima de Souza, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Mauro Cezar Aparício de Souza, Proposal for Implementation of a Kanban System in the Auxiliary Inventory Sector in a Auto Parts Company , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Ítalo Rodrigo Soares Silva, Ricardo Silva Parente, Davi Samuel Dias Maia, Paulo Oliveira Siqueira Júnior, Jorge de Almeida Brito Júnior, Manoel Henrique Reis Nascimento, Igor Felipe Oliveira Bezerra, David Barbosa de Alencar, Implementation of RSA Cryptography Algorithm in Language C in Exchange of Text Messages , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Kédson Cruz da Silva, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches, Application of Swot Analysis in the Distributor Company and Commercial Market Souza Cruz , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Lucas Dias Melo, Jeann Alef Pereira Rodrigues, Kalebe Carmo Caldas, Bruno Pereira Gonçalves, Jean Mark Lobo de Oliveira, David Barbosa de Alencar, Mobile App Interface Development for Tourism , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Lourival Cordeiro da Silva, Viviane Cristiny dos Santos Mendonça, Igor Bezerra de Lima, David Barbosa de Alencar, Camily Murrieta Vasconcelos Oliveira Bezerra, Preventive and Corrective Predial Inspection and Maintenance: A Case Study in a Residential Building in Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Samuel Cameli Fernandes, Laerte Melo Barros, Rodrigo Paz Barros, Pedro Felix Liotto, David Barbosa de Alencar, Concrete Production Using Fine Glass Aggregates as Partial Replacement of Sand , International Journal for Innovation Education and Research: Vol. 7 No. 12 (2019): International Journal for Innovation Education and Research
- Fábio Soares de Oliveira, Layrton Marinho Fernandes, Aristeu Souza da Fonseca, Fabiana Rocha Pinto, David Barbosa de Alencar, Manoel Henrique Reis Nascimento, Proposed Use of Photovoltaic Energy in a Traffic Light System , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Diana Trindade Duarte, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches, Reducing Process Setup in a Smart TV Card Factory , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research