Application of Swot Analysis in the Distributor Company and Commercial Market Souza Cruz
DOI:
https://doi.org/10.31686/ijier.vol7.iss11.1907Keywords:
SWOT analysis, Strategic planning, External environment, Internal environmentAbstract
This article focuses on the SWOT analysis, which deals with content related to strategic planning in which the research object is the commercial company Comercial Souza Cruz, located in the city of Manaus / AM, active in the wholesale and retail business. With the general objective of this work was to analyze and identify growth strategies, through SWOT analysis, with the purpose of increasing the profitability of the company in question. During the elaboration of this scientific study, the bibliographic basis was used as a methodology, where it is characterized in a case study of descriptive analysis, through which data collection took place through a documental analysis and semi-structured interview. As a result, it was observed that the company has a favorable location, differentiated service hours and customer loyalty. However, there are still variables to be improved in the company, such as low financial resources, non-standardization of financial data analysis and 50% of its physical structure depends on a lease agreement.
Downloads
References
CHIAVENATO, Idalberto. Princípios de administração. Rio de Janeiro: Elsevier,2006.
DORNELAS, José Carlos de Assis. Empreendedorismo: transformando idéias em negócios. 6a ed. Rio de Janeiro: Campus, 2001.
GIANESI, lrineu G. N.; CORREA, Henrique L. Administração estratégica de serviços: operações para satisfação do cliente. São Paulo: Atlas, 1996.
MARTINS, Cibele Barsalini et al. A resiliência na atuação profissional em secretariado. Secretariado Executivo em Revista, v. 7, 2012.
SCHREIBER, Dusan. Inovação e desenvolvimento organizacional. Editora Feevale, 2012.
SOUZA, Wendel; QUALHARINI, Eduardo. O planejamento estratégico nas micro e pequenas empresas. In: III Workshop Gestão Integrada: Riscos e Desafios. SENAC. São Paulo. 2007
Downloads
Published
Issue
Section
License
Copyright (c) 2019 Kédson Cruz da Silva, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
How to Cite
Most read articles by the same author(s)
- Tacil Thayson Reylon Duarte da Cunha, Kaio Telles de Oliveira, Sara dos Santos Santarém, David Barbosa de Alencar, Antônio Estanislau Sanches, The Qualification of Manpower and Its Effects on Productivity of Civil Construction in Manaus - Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Geison da Silva Batista, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches, Implementation of Information Technology in the Logistics Area in a Manaus Electronics Company , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Jordan Victor Trindade, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches, Process optimization of an emergency unit, using the quality tools, MASP and PDCA , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Felipe de Oliveira Pantoja, Julyson Batista Nogueira, Bruno Pereira Gonçalves, David Barbosa de Alencar, Paulo Oliveira Siqueira Júnior, Application of Games as Learning Tools in the Preservation of Streams in Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Ismael Tomé Souza da Conceição, Fabiana Rocha Pinto, David Barbosa de Alencar, Igor Felipe Oliveira Bezerra, Proposal of an autonomous system with sensors for the calibration and distribution of water in the Bela Vista Community - Amazonas - Brazil , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Mariana Ribeiro Alves, Mazurkevs Matos dos Santos, Igor Bezerra de Lima, David Barbosa de Alencar, Proposal for a Polysportive Framework with a Community Center Integrated in Petrópolis - Manaus-AM , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Bruno Brande Gonçalves Rodrigues, Diego Oliveira Marinho, Sara dos Santos Santarém, Frank Henrique Santos Fontineles, David Barbosa de Alencar, Italo Rodrigo Soares Silva, Analysis of Labor Qualification in Civil Construction in Manaus Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Tatiane Gomes Ferreira, Fabiana Rocha Pinto, David Barbosa de Alencar, Manoel Henrique Reis Nascimento, PGRSS Application in a Public Hospital Unit of Manaus and its Sustainability Characteristics , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Carlos Gilmar França dos Santos, Livia da Silva Oliveira, David Barbosa de Alencar, Francisco Carlos Tavares Amorim, Grounding Measurement Applied to a 13.8 kV Substation in Manaus - Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Fernanda Yakushijin Gomes dos Santos, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Marden Eufrasio dos Santos, Air Conditioner Production Failure Analysis Techniques , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research