The Effect of Utilization of social media for competitive Advantage in Sri Lankan Hotel industry
DOI:
https://doi.org/10.31686/ijier.vol2.iss12.292Keywords:
Utilization of social media, competitive advantages, Sri Lankan hotel industryAbstract
Competitive advantage occurs when an organization acquires an attribute or combination of attributes that allows it to outperform its competitors. These attributes can access through tangible, non-tangible assess and new technologies such as information technology as a competitive strategy in the business process can provide competitive advantage. Preble, Reichel, and Hoffman (2000) and Pine and Philips (2005) focused on the role of strategic alliances in the hospitality industry competitions. In this cross-sectional analytical study, aim was to test if there is an association between the variables of utilization of social media and competitive advantage in Sri Lankan hotel industry. Study subjects consisted of executive levels officers in thirty-four Sri Lankan hotel industries. Variables in utilization of social media and competitive advantage of the study were positively correlated (r = 0.6) and very high means. Also, Working capabilities of social media high significantly and positively correlated with competitive advantage (r = 0.70, p<.05), while it was (r = 0.50, p< .05) in personal experience of social media.
Downloads
References
Ahangar Zadeh, A. (2010).Comparative analysis of IC management in agriculture office and telecommunication in Bonab city, M.A theses, Islamic Azad university of Bonab
Akbaba, A. (2006). Measuring service quality in the hotel industry: A study in a business hotel in Turkey. International Journal of Hospitality Management, 25(2), 170-192.
Barney, J. B. (2007).Gaining and sustaining competitive advantage. (3rd ed.). NJ: Pearson Education.
Barros, C.P. and Alves, F.P. (2004). Productivity in the tourism industry. International Advances in Economic Research, 10(3), 215-225.
Brown, J.R. and Ragsdale, C.T. (2002). The competitive market efficiency of hotel brands: An application of data envelopment analysis. Journal of Hospitality & Tourism Research, 26(4).
Burden, R., and Proctor, T. (2000). Creating a sustainable competitive advantage through training. Team Performance Management, 6(5/6), 90–97
Castells, M. (2000). The Rise of the Network Society, Second Edition. Oxford: Blackwell.
Cizmar, S. and Weber, S. (2000). Marketing effectiveness of the hotel industry in Croatia. International Journal of Hospitality Management, 19(3), 227-240.
Collins, C. J., and Smith, K. G. (2006). Knowledge exchange and combination: The role of
human resource practices in the performance of high-technology firms. Academy
of Management Journal, 49(3), 544-560.
Cousins, P. D. (2005). The alignment of appropriate firm and supply strategies for competitive advantage. International Journal of Operations & Production Management, 25(5), 403–428.
Fahy, J., Farrelly, F., and Quester, P. (2004). Competitive advantage through sponsorship: A conceptual model and research propositions. European Journal of Marketing, 38(8), 1013–1030.Gottschalg, O., and Zollo, M. (2007).Interest alignment and competitive advantage. Academy of Management Review, 32(2), 418–437.
Heckscher, C., and Adler, P. S. (Eds.). (2006). The Firm as a Collaborative Community. Oxford: Oxford University Press.
Keh, H.T., Chu, S. and Xu, J. (2006). Efficiency, effectiveness and productivity of marketing in services. European Journal of Operational Research, 170(1), 265-276.
Kim, H. and Kim, W.G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549-560.
Kindstrom, D (2010) ‘Towards a service-based business model – Key aspects for future competitive advantage’, European Management Journal, 28:6, 479- 490.
Law, R.and Jogaratnam, G. (2005). A study of hotel information technology applications. International Journal of Contemporary Hospitality Management, 17(2), 170-180.
Lim, Wendy, "The Effects of social media networks in the hospitality industry" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 693.
Mattila A.S and O’Neill J.W. (2003). Relationships between hotel room pricing, occupancy and guest satisfaction: A longitudinal case of mid-scale hotel in the United States. Journal of Hospitality & Tourism Research, 27(3) 328-341.
Min Lu, W., Kang Wang, W., Ting Tung, W., Lin, F. (2009). Capability and efficiency of intellectual capital: The case of fabless companies in Taiwan, Expert Systems with Applications.
Mowat, B. (2010). Social media: Is it a friend, or foe? Canadian Travel Press, 42(26), 8-22.Retrieved from Hospitality & Tourism Complete database.
Namazi, M.,and Abrahimi, SH. (2007). The survey on the impact of IC on current and future financial performance in listed firms in TSE, quarterly journal of accounting research, No 4, pp.
Pervaje, A, (2011), “Resource Based View of Social Media as a source of Sustained Competitive advantage”, Massachusetts Institute of Technology.
Pine, R. and Philips, P. (2005). Performance comparisons of hotels in China. International Journal of Hospitality Management, 24(1), 57-73.
Prasad, K. and Dev. C.S. (2000). Managing hotel brand equity: A customer centric framework for assessing performance. Cornell Hotel and Restaurant Administration Quarterly, 41(3).
Preble, J.F., Reichel, A. and Hoffman, R.C. (2000). Strategic alliances for competitive advantage: Evidence from Israel’s hospitality industry. International Journal of Hospitality Management, 19(3), 327-341.
Roth, A.V. and Jackson, W.E. (1995). Strategic determinants of service quality and performance: Evidence from the banking industry. Management Science, 41(11), 1720-1733.
Siguaw, J.A., Enz, C.A., and Namasivayam, K. (2000). Adoption of information technology in U.S. hotels: Strategically driven objectives. Journal of Travel Research, 39(2), 192-201Sekaran, Uma. (2003). Research Methods for Business: A Skill-Buildings Approach. 4th ed.,
New York: John Wiley & Sons Inc
Shafizadeh, H. (2007). Knowledge management; theories, technologies and approaches, specialized quarterly journal of parks and growth centers, No 13, pp. 38-44.
Siemens, G., and Conole G. (2011). Connectivism: Design and delivery of social networked learning. International Review of Research in Open and Distance Learning. 12(3), i – iv.
Williamson, D.A. (2010), Social Network Demographics and usage. eMarketer. Retrieved on November 30.2010.
Wong K.K.F and Kwan, C. (2001). An analysis of the competitive strategies of hotels and travel agents in Hong Kong and Singapore. International Journal of Contemporary Hospitality Management, 13(6), 293-303.
Downloads
Published
Issue
Section
License
Copyright (c) 2014 S.W.G.K Bulankulama, Ali Khatibi, T.S.D.M Shokri
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
