Body Language and Consumer Persuasion
Evidence from Jordan
DOI:
https://doi.org/10.31686/ijier.vol4.iss10.608Keywords:
body language, identification, eye contact, gestures , body distance, Consumer persuasionAbstract
This study aim to investigate of body language in terms of eye contact, gestures or body distance, and the ir impact on persuasion. The study was conducted in 2016 using surveys, which were distributed randomly among students in “Jordanian Universities”, using Google form. To achieve the purpose of the study, and in order to analyze the results, the researchers use simple linear regression and multiple linear regression analysis provided by SPSS 22. The results of the study indicated an impact of body language on consumer persuasion in Jordan use of body language factors (eye contact, gestures, and body
distance ).
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