Consumption Experience of Impulse Buying in Algeria

• NADIRA BESSOUH

  School of Management Tlemcen- MECAS Laboratory, Algeria

  Author

• Assia KARA TERKI

  Tlemcen University

  Author

• Nadira BESSOUH

  MECAS Laboratory, Algeria

  Author

This article focuses on impulsive buying experience. It aims at exploring whether the explanatory variables of this type of purchase, which are used in the marketing literature in the West, may account for the impulsive buying behavior in the Algerian cultural context. An extensive literature review allowed clarifying the basic concepts of this research; it led, firstly, to determine the variables that stimulate the consumer emotions and arouse pure impulse purchase and its consequences, and secondly, to show its importance to producers and distributors. The empirical study was conducted on 590 buyers from the Wilaya (Province) of Tlemcen (Algeria). The results of the data analysis, using the software R, indicate that the variables used in this study have a better predictive power of achieving the favorable experience of impulse buying.

1. NADIRA BESSOUH, School of Management Tlemcen- MECAS Laboratory, Algeria

   Professor

2. Assia KARA TERKI, Tlemcen University

   Lecturer of Management, Faculty of Economics, L’ARMHO Laboratory Tlemcen-Algeria

3. Nadira BESSOUH, MECAS Laboratory, Algeria

   Professor, School of Management Tlemcen

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Copyright (c) 2018 Assia Kara Terki, Nadira Bessouh

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