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Government Guidance Strategies for the Development of Micro-enterprises

Authors

  • Chun Liang Chen

    National Taiwan University of Arts, Taiwan

    Author

DOI:
https://doi.org/10.31686/ijier.vol4.iss1.506
Abstract

The purpose of this study is to identify the different strategies employed by micro- enterprises supporting by the government funding with different developmental stage of industrial life cycles. This paper used a multiple-cases study method and selected 48 cases micro-enterprises to analyse the developmental phases of these firms. From the results, we find that micro-enterprises tend to need government guidance in five respects at their different growth stages: product packaging, design and promotion; introduction of external resources; commercial community operation; new products/services delivery; and objective-oriented marketing.

Author Biography
  1. Chun Liang Chen, National Taiwan University of Arts, Taiwan

    Assistant Professor, Graduate school of creative industry design

References

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Published
2016-01-01
Issue
Vol. 4 No. 1 (2016): International Journal for Innovation Education and Research
Section
Journal Articles
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Copyright (c) 2016 Chun Liang Chen

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How to Cite

Chen, C. L. (2016). Government Guidance Strategies for the Development of Micro-enterprises. International Journal for Innovation Education and Research, 4(1), 40-45. https://doi.org/10.31686/ijier.vol4.iss1.506