Desire architecture: Behavior change theory

Ricardo Fontes Macedo; Liaria Nunes da Silva; Robelius De-Bortoli

doi:10.31686/ijier.vol7.iss2.1314

Authors

Ricardo Fontes Macedo Sergipe Federal University, Brazil
Liaria Nunes da Silva Sergipe Federal University, Brazil
Robelius De-Bortoli Sergipe Federal University, Brazil

DOI:

https://doi.org/10.31686/ijier.vol7.iss2.1314

Keywords:

Desire, Behavior Change, Gamification, Interface, Feedback

Abstract

People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation

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