Desire architecture

Behavior change theory

Authors

  • Ricardo Fontes Macedo Sergipe Federal University, Brazil
  • Liaria Nunes da Silva Sergipe Federal University, Brazil
  • Robelius De-Bortoli Sergipe Federal University, Brazil

DOI:

https://doi.org/10.31686/ijier.vol7.iss2.1314
Abstract views: 189 / PDF downloads: 156

Keywords:

Desire, Behavior Change, Gamification, Interface, Feedback

Abstract

People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to  Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation

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References

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Published

2019-02-01

Issue

Vol. 7 No. 2 (2019): International Journal for Innovation Education and Research

Section

Journal Articles

License

Copyright (c) 2019 Ricardo Fontes Macedo, Liaria Nunes da Silva, Robelius De-Bortoli

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.

How to Cite

Macedo, R. F., Silva, L. N. da, & De-Bortoli, R. (2019). Desire architecture: Behavior change theory. International Journal for Innovation Education and Research, 7(2), 22-27. https://doi.org/10.31686/ijier.vol7.iss2.1314
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