Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas
DOI:
https://doi.org/10.31686/ijier.vol7.iss11.1882Keywords:
strategic planning, small business, action plan, production engineeringAbstract
This paper aims to present the application of strategic planning for small companies and the tools that help their development in the context of production engineering. Since strategic planning and tools such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business environment, especially in the current economic situation, where companies need to have a differential to stay in a highly competitive market. competitive. This makes the use of methods and tools indispensable, as it is through them that the company can clearly and objectively gain insight into its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined strategies ensuring greater productivity.
References
[1] ANDRADE, Arnaldo Rosa de. Strategic planning: formulation, implementation and control. Sao Paulo: Atlas, 2012.
[2] BARNEY, J. B .; HESTERLY, W. S. Strategic management and competitive advantage: concepts and cases. Upper Saddle River, NJ: Pearson / Prentice Hall, 2011.
[3] RABBIT, J.M .; SOUZA, M.C.A.F. (1999). The importance of strategic planning for small businesses. In: IV Brazilian Congress of Strategic Cost Management. Sao Paulo-SP.
[4] WOLF, Renato Nogueirol. Production Management - São Paulo: Érica, 2010.
[5] LONGENECKER, Justin G; et al. Small Business Administration. Oxibridge Language Center - Sao Paulo: Cengage Learning, 2013.
[6] LUCINDA, Marco Antonio. Quality: fundamentals and practices for the undergraduate course. Rio de Janeiro: Brasport, 2010.
[7] MARSHAL JUNIOR, ISNARD; et al. Quality management and processes. Rio de Janeiro: Publisher FGV, 2012.
[8] MÜLLER, Cláudio José. Strategic planning, indicators and processes: a necessary integration - São Paulo: Atlas, 2014.
[9] NAKAMURA, M. M .; ESCRIVÃO FILHO, E. (1998). Business strategy for small and medium enterprises: a case study. In: XVIII National Meeting of Production Engineering. Anais, Niteroi, Rio de Janeiro / RJ.
[10] NEUMANN, Clovis; SCALICE, Régis Kovacs. Factory Design and Layout. Rio de Janeiro. 2015
[11] OLIVEIRA, Djalma de Pinho Rebouças from. Strategic planning: concepts, methodology and practices - 32. ed. - Sao Paulo: Atlas 2014.
[12] PEREIRA, Mauricio Fernandes. Strategic planning: theories, models and processes - São Paulo: Atlas, 2010.
[13] SILVA JUNIOR, A. B. Organizational networks as intangible assets in business management development. In: ZANINI, M. Tulio (Org.). Integrated management of intangible assets. Rio de Janeiro: Ed. Qualitymark, 2008.
[14] TUBINO, Dalvino Ferrari. Production planning and control: theory and practice. - 3rd ed. - Sao Paulo: Atlas, 2017.
[15] Wright, Peter; KROLL, Mark J .; PARNELL, John. Strategic administration: concepts. Celso A. Rimoli, Lenita R. Esteves. -1 ed. - 12 reprinted - Sao Paulo: Atlas, 2011.
[2] BARNEY, J. B .; HESTERLY, W. S. Strategic management and competitive advantage: concepts and cases. Upper Saddle River, NJ: Pearson / Prentice Hall, 2011.
[3] RABBIT, J.M .; SOUZA, M.C.A.F. (1999). The importance of strategic planning for small businesses. In: IV Brazilian Congress of Strategic Cost Management. Sao Paulo-SP.
[4] WOLF, Renato Nogueirol. Production Management - São Paulo: Érica, 2010.
[5] LONGENECKER, Justin G; et al. Small Business Administration. Oxibridge Language Center - Sao Paulo: Cengage Learning, 2013.
[6] LUCINDA, Marco Antonio. Quality: fundamentals and practices for the undergraduate course. Rio de Janeiro: Brasport, 2010.
[7] MARSHAL JUNIOR, ISNARD; et al. Quality management and processes. Rio de Janeiro: Publisher FGV, 2012.
[8] MÜLLER, Cláudio José. Strategic planning, indicators and processes: a necessary integration - São Paulo: Atlas, 2014.
[9] NAKAMURA, M. M .; ESCRIVÃO FILHO, E. (1998). Business strategy for small and medium enterprises: a case study. In: XVIII National Meeting of Production Engineering. Anais, Niteroi, Rio de Janeiro / RJ.
[10] NEUMANN, Clovis; SCALICE, Régis Kovacs. Factory Design and Layout. Rio de Janeiro. 2015
[11] OLIVEIRA, Djalma de Pinho Rebouças from. Strategic planning: concepts, methodology and practices - 32. ed. - Sao Paulo: Atlas 2014.
[12] PEREIRA, Mauricio Fernandes. Strategic planning: theories, models and processes - São Paulo: Atlas, 2010.
[13] SILVA JUNIOR, A. B. Organizational networks as intangible assets in business management development. In: ZANINI, M. Tulio (Org.). Integrated management of intangible assets. Rio de Janeiro: Ed. Qualitymark, 2008.
[14] TUBINO, Dalvino Ferrari. Production planning and control: theory and practice. - 3rd ed. - Sao Paulo: Atlas, 2017.
[15] Wright, Peter; KROLL, Mark J .; PARNELL, John. Strategic administration: concepts. Celso A. Rimoli, Lenita R. Esteves. -1 ed. - 12 reprinted - Sao Paulo: Atlas, 2011.
Downloads
Published
2019-11-01
Issue
Section
Journal Articles
License
Copyright (c) 2019 Paloma Paiva de Lima, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
How to Cite
Paiva de Lima, P., Barbosa de Alencar, D., Tregue Costa, A. P., & Estanislau Sanches, A. (2019). Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas. International Journal for Innovation Education and Research, 7(11), 291-300. https://doi.org/10.31686/ijier.vol7.iss11.1882
Most read articles by the same author(s)
- Bruno Pereira Gonçalves, Bruno Lopes Rios, Keneson Liniker Farias de Abreu, David Barbosa de Alencar, Jean Mark Lobo de Oliveira, Mobile Application for Gas Prices and Locations Inquiry in Manaus Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Andressa Gaspar Freitas, Leonardo Olavo Braga Miranda, Igor Bezerra de Lima, David Barbosa de Alencar, Igor Felipe Oliveira Bezerra, Articulation on Basic Sanitation in the City of Manaus, Collecting Nets Model for Lagoa Azul Community , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Fabricia Gonçalves dos Santos Medeiros, Fabiana Rocha Pinto, David Barbosa de Alencar, Gisele de Freitas Lopes, Evaluation of the Basic Sanitation Legislative System in Manaus - Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Eduardo Luiz de Simões Neto, Fabiana Rocha Pinto, Amanda kellym Marinho Corrêa, David Barbosa de Alencar, Gisele de Freitas Lopes, Solid Waste Generated by Amazon and Tapajós River Vessels: An Environmental Education Activity , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Hiago Thales da Silva Pereira, Gabriel Matos dos Santos, Fabiana Rocha Pinto, David Barbosa de Alencar, Manoel Henrique Reis Nascimento, Energy Efficiency and Luminotechnique Analysis in a Higher Education Unit in Manaus - Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Dorailson dos Santos Leitão, Rafaela Maciel Passos, Frank Henrique Santos Fontineles, David Barbosa de Alencar, Igor Felipe Oliveira Bezerra, Manaus Public Port Logistics a Case Study of Boarding and Landing at Passenger Station (ROADWAY) , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Maíra Raquel Dinelli Pequeno, Renata Sabrina de Matos Marques, Sara dos Santos Santarém , David Barbosa de Alencar, Ricardo Silva Parente, Analysis of the Use of Photovoltaic Solar Energy as a Source of Alternative Energy in Manaus City , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Raionê Taivan Pereira Pena, Igor Bezerra de Lima, David Barbosa de Alencar, Gisele de Freitas Lopes, Rainwater Use in the FAMETRO Manacapuru Unit for Non-Potable Purposes , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Leonardo Matos Damasceno, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Antônio Estanislau Sanches, Non-Conformity Reduction in Painting Sector in Plastic Parts in a Company of the Industrial Pole of Manaus - IPM , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Herbert Pereira Tomé, Joilson Rocha de Almeida, Livia da Silva Oliveira, David Barbosa de Alencar, Camily Murrieta Vasconcelos Oliveira Bezerra, AAUQ Asphalt Mixtures Using Carbide Lime for Low Traffic Paths in Manaus - AM , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research