Application of SWOT Analysis for Optimizing the Process of an Automotive Services Company
DOI:
https://doi.org/10.31686/ijier.vol7.iss11.1924Keywords:
Strategic planning, Brainstorm, SWOT Analysis, Opportunities and Threats, 5W2HAbstract
Every entrepreneur or entrepreneur has as his main dream to see his business flow and gain successful proportions in the environment where it operates and for that to happen, there are countless researches, analyzes, studies, patience and an unending dedication to stand out and achieve. the desired success. Within a company, the person in charge or the owner of your business analyzes with a broad view, whether external or internal, its weaknesses and strengths. In order to remain in the market, the automotive accessories sales and retail sector adopts a set of systemic mechanisms that use methodological processes within a context, set goals, undertake actions, mobilize resources. and decision making to achieve goals in order to achieve success. Analyzing the importance of organizational strategic planning in institutions or companies in a competitive market requires a refinement of quality tools within planning facets for a better understanding of the subject.
Downloads
References
DRUCKER, Daniel J. et al. Glucagon-like peptide I stimulates insulin gene expression and increases cyclic AMP levels in a rat islet cell line. Proceedings of the National Academy of Sciences, 1987.
CHIAVENATO, Idalberto; ATAYDE, Andrés. Iniciación a la organización y técnica comercial. McGraw-Hill, 1993.
FERNANDES, I. et al. Planejamento Estratégico: Análise SWOT. Três Lagoas-MS, 2013. Disponível em: Acesso em: 17 Janeiro, 2015.
OLIVEIRA, L. M.; PEREZ JR., J. H.; SILVA, C. A. S. Controladoria Estratégica. 3 ed. São Paulo: Atlas, 2005.
MCCREADIE, Karen. A Arte da Guerra SUN TZU: uma interpretação em 52 ideias brilhantes: 1. ed. São Paulo: Globo, 2008.
MATOS, José Gilvomar R.; MATOS, Rosa Maria B.; ALMEIDA, Josimar Ribeiro de. Análise do Ambiente Corporativo: do caos organizado ao planejamento. 1. ed. Rio de Janeiro: E-papers, 2007.
MARTINS, Marcos Amâncio P. Gestão Educacional: planejamento estratégico e marketing. 1. ed. Rio de Janeiro: Brasport, 2007.
OLIVEIRA, D. P. R. Planejamento estratégico: conceitos, metodologia e práticas. 28. ed. São Paulo: Atlas, 2010.
BARNEY, J. B.; HESTERLY, W. S. Administração estratégica e vantagem competitiva. 3. ed. São Paulo: Pearson Prentice Hall, 2011.
CALAES, Gilberto Dias.; VILLAS BÔAS, Roberto C; GONZALES, Arsenio. Planejamento Estratégico, Competitividade e Sustentabilidade na Indústria Mineral: dois casos de não metálicos no Rio de Janeiro. 1. ed. Rio de Janeiro: Cyted, 2006.
MAXIMIANO, A. C. A. Teoria Geral da Administração: Da Revolução Urbana à Revolução Rural. 4ª ed. São Paulo: Editora Atlas, 2004.
REZENDE, Denis Alcides. Planejamento Estratégico para Organizações: públicas e privadas. 1. ed. Rio de Janeiro: Brasport, 2008.
MORAIS, Múcio. A Análise S.W.O.T Aplicada Às Vendas Hoje!. Disponível em: . Acesso em 15 mai. 2011, às 16:40 h
DAYCHOUW, M. 40 ferramentas e técnicas de gerenciamento. Rio de Janeiro: Brasport, 2007.
LUCINDA, M. A. Qualidade: fundamentos e práticas para cursos de graduação. Rio de Janeiro: Brasport, 2010.
MEIRA, R. C. As ferramentas para a melhoria da qualidade. 2 ed. Porto Alegre: SEBRAE/RS, 2003.
Downloads
Published
Issue
Section
License
Copyright (c) 2019 Oéssimo Mesquita Padilha, Alexandra Priscilla Tregue Costa, David Barbosa de Alencar, Antônio Estanislau Sanches
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
How to Cite
Most read articles by the same author(s)
- Rômulo de Araújo Reis, Bruna Moraes de Oliveira, Lívia da Silva Oliveira, David Barbosa de Alencar, Study of the Physical Aspects of Residential Soils of Iranduba - AM , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Esdras Ramos da Silva, Livia da Silva Oliveira, David Barbosa de Alencar, Antônio Estanislau Sanches, Igor Felipe Oliveira Bezerra, Dimensioning and Economic Feasibility Analysis of a Photovoltaic System Installed in a Manaus-AM Commercial Area , International Journal for Innovation Education and Research: Vol. 7 No. 10 (2019): International Journal for Innovation Education and Research
- Hercules Oliveira Cantanhede, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Manoel Henrique Reis Nascimento, PDCA Cycle Application in Management of Industrial Processes in a Manaus Industrial Pole Factory , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Ricardo Narciso Magalhães, Alexandra Priscilla Tregue Costa, David Barbosa de Alencar, Antônio Estanislau Sanches, Implementation of 5S Methodology in Stock Area in an Electronics Factory in Manaus Industrial Polo , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Thiago Barbosa Fernandes, Emanoelle Marques da Silva, Marco Antonio dos Santos Biscaro, Fabiana Rocha Pinto, David Barbosa de Alencar, Manoel Henrique Reis Nascimento, Implementation of a Solar Power System Using Frequency Converter for Water Collection Optimization in the Altamira Community of Japurá -Amazonas , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Nayane Nogueira da Silva, Fabiana Rocha Pinto , David Barbosa de Alencar, Ricardo Silva Parente, Transformation of Plastic Waste into Fuel by Pyrolysis , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Daniel da Silva Damasceno, Josiane de Oliveira Martins, Frank Henrique Santos Fontineles, Sara dos Santos Santarém, David Barbosa de Alencar, Antônio Estanislau Sanches, Analyzing Accidents in Civil Construction for Safety Work at Height , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Fabrício dos Santos Silva, David Barbosa de Alencar, Alexandra Priscilla Tregue Costa, Marden Eufrasio dos Santos, Implementation of Time and Method Studies for Improvement Continues in Productive Efficiency of the Mini System Production Line , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research
- Mirlene Rabelo Magalhães Dias, Maurício Wilker de Azevedo Barreto, Cinara da Silva Cardoso, João Fernandes Neto, Randal Martins Pompeu, David Barbosa de Alencar, University Social Responsibility and The Control Mechanisms of The Ministry of Education from A Systemic View , International Journal for Innovation Education and Research: Vol. 9 No. 1 (2021): International Journal for Innovation Education and Research
- Yasmin Souza de Carvalho, Elizeu Moraes da Silva, Fabiana Rocha Pinto, David Barbosa de Alencar, Igor Felipe Oliveira Bezerra, Piezoeletricity as an Alternative Source of Electric Power Generation in an Education Institution in the Amazon , International Journal for Innovation Education and Research: Vol. 7 No. 11 (2019): International Journal for Innovation Education and Research