Desire architecture
Behavior change theory
- Authors
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Ricardo Fontes Macedo
Sergipe Federal University, Brazil
Author
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Liaria Nunes da Silva
Sergipe Federal University, Brazil
Author
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Robelius De-Bortoli
Sergipe Federal University, Brazil
Author
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- Keywords:
- Array, Array, Array, Array, Array
- Abstract
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People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation
- References
- Downloads
- Published
- 2019-02-01
- Section
- Journal Articles
- License
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Copyright (c) 2019 Ricardo Fontes Macedo, Liaria Nunes da Silva, Robelius De-Bortoli
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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