Desire architecture 147 53

Behavior change theory

Authors

  • Ricardo Fontes Macedo Sergipe Federal University, Brazil Author
    • Liaria Nunes da Silva Sergipe Federal University, Brazil Author
      • Robelius De-Bortoli Sergipe Federal University, Brazil Author

        DOI:

        https://doi.org/10.31686/ijier.vol7.iss2.1314

        Keywords:

        Desire, Behavior Change, Gamification, Interface, Feedback

        Abstract

        People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to  Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation

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        Published

        2019-02-01

        Issue

        Vol. 7 No. 2 (2019): International Journal for Innovation Education and Research

        Section

        Journal Articles

        License

        Copyright (c) 2019 Ricardo Fontes Macedo, Liaria Nunes da Silva, Robelius De-Bortoli

        Creative Commons License

        This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

        Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.

        How to Cite

        Macedo, R. F., Silva, L. N. da, & De-Bortoli, R. (2019). Desire architecture: Behavior change theory. International Journal for Innovation Education and Research, 7(2), 22-27. https://doi.org/10.31686/ijier.vol7.iss2.1314